Postcard Front and Back
Postcard Front and Back
Postcard detail
Postcard detail
To differentiate this event from other SFCB festivals, I decided to take a common lock up used throughout their branding system and use a distinct typeface with lots of personality. 
The event is for a small number of artists to sell their rare, handmade books. To show the exclusivity of the book fair, I made the print and digital advertising into bright, detailed tickets.
Photo by San Francisco Center for the Book
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