Objective
Create a distinct wordmark that reflects the content and feel of the upcoming Planetarium show and will work in a variety of media and sizes, from dome projections to advertisements.
Visual Research
Color spectrums from early versions of the show
Technology being developed that blocks the light of the sun
Starshade blocking the sun, making it possible to research more planets
Past planetarium show wordmarks
Criteria
» on-brand and modern
» distinct from other show wordmarks
» works in various sizes
» works on dark and light backgrounds
» integrates with photography and video
» distinct from other show wordmarks
» works in various sizes
» works on dark and light backgrounds
» integrates with photography and video
Idea
Visually reference memorable concepts from the show, which ranges in tone from mystery to wonder, caution, and optimism in examining the evolution of life on earth and our search for signs of life elsewhere in the universe.
Sketches
Spectra Wordmark Proposal
Evolving Wordmark Proposal
Final Wordmark
The final wordmark reflects the journey guests are taken on during the show. The dots around the O can represent the reflections on how life evolved here on Earth starting from microbes and slowly growing. It can also represent our expanding search out into the universe and the planets we are beginning to know.
