I hand-inked a 1933 P.T. Barnum type specimen from American Type Foundry, creating a playful and idiosyncratic wordmark. The offset ampersand adds interests and fun, illustrating the quirkiness of the sport.
The main audience for this boutique archery shop and collective are nature loving, young women who care about sustainability within their sport. I designed reusable packaging, that customers could purchase, use, and bring the tins back to the shop to be refilled.