Living Worlds
Planetarium show wordmark for California Academy of Sciences's newest film that explains the search for life beyond Earth.
Client
California Academy of Sciences
Planetarium Team
Year
2020
Objective
Create a distinct wordmark that reflects the content and feel of the upcoming Planetarium show and will work in a variety of media and sizes, from dome projections to advertisements.
IDEA
Visually reference memorable concepts from the show, which ranges in tone from mystery to wonder, caution, and optimism in examining the evolution of life on earth and our search for signs of life elsewhere in the universe.
Below are my initial sketches.
CRITERIA
on-brand and modern
distinct from other show wordmarks
works in various sizes
works on dark and light backgrounds
integrates with photography and video
Final two options
Final, Refined Wordmark
Alongside the other California Academy of Sciences’ Planetarium Shows